What is content?

In today’s digital environment, it’s difficult to define content. To some it’s simply information. To others it’s a conversation. It’s also sometimes referred to as an experience. For us, content is anything that’s published or produced: words, pictures, video and audio.  Why Goldigga? Before we create content, we spend time defining the audience. In this […]

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Maxigesic: Your Double Action Life

Goldigga was tasked by Keko Singapore to create an integrated launch campaign for Maxigesic – Singapore’s first paracetamol/ibuprofen combination analgesic – to the mass market. Here are the videos and key visuals we created, developed and produced. The assets are currently being used online, out-of-home and in-store. Client: AFT Pharmaceuticals Agency: Keko Singapore/Goldigga Scriptwriter: Rupert […]

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